Company
We build the software that keeps channels on air and breaks sold
MSOOCast makes channel playout, live workflow, SCTE-35 ad insertion, and AI-powered advertising software for the businesses that now run television: FAST channel owners, streaming services, IPTV operators, hotels, sports networks, and publishers.
Why we started
Viewing has moved to streaming, and advertising has followed. Yet launching a channel and earning from it still means stitching together a playout vendor, an ad insertion vendor, an ad decision system, and a delivery stack, then debugging the gaps between them when a break goes wrong.
MSOOCast was founded in 2026 to close those gaps with one platform: the channel, the cue, the decision, and the delivery, built to work together and to work with what customers already run.
We are a young company and we are building MSOOCast LLC as a U.S. business, with our office in Sheridan, Wyoming. We work with customers remotely and on site.
How we work
Standards before lock-in
We build on SCTE, IAB, ISO, and IETF standards, so MSOOCast fits beside the systems you already own and you can leave if it stops serving you.
Never dead air
Every failure has a fallback: a backup input, a slate, a promo, the original break. A channel that goes dark loses viewers it may not get back.
Decisions you can explain
When an ad runs, you should be able to say why. Every decision is logged with the rule and the demand that won.
Your channel, your audience
Customers keep their brand, their rights, and their viewer relationships, whether they run the platform or we operate it with them.
Two ways to work with us
Platform
Your team operates the channels with MSOOCast software.
Operated channel
MSOOCast staff run the channel with you. You keep the brand, rights, and audience.