Is contextual targeting privacy-safe?

Contextual targeting uses what is on screen, not who is watching. Moment Exchange can make decisions without cookies or personal identifiers, and uses first-party audience data only where you supply it and have consent.

Can our ad operations team see why an ad ran?

Yes. Every decision is logged with the demand source that won, the price, and the rule that allowed it, so ad ops can answer advertiser questions with evidence.

Do we have to use Moment Exchange to use Edge Splice?

No. Edge Splice works with any VAST-compliant ad server. Moment Exchange adds context, unified demand, and yield tools on top.

AI-powered advertising and yield

Sell the moment on screen, not a generic ad pod

Moment Exchange decides what runs in each break. It reads the scene that leads into the break, the session, and every source of demand, then builds the pod that earns the most within your rules on brand safety, separation, and frequency.

Book a demo Technical specifications

What it does

Scene-level context
AI models read the picture, audio, and transcript before each break and map the moment to IAB Tech Lab Content Taxonomy categories. No cookies or personal data required.
Unified demand
Direct-sold campaigns, programmatic demand over OpenRTB 2.6, and your ad server's line items compete for the same break.
Pod construction
Builds each pod to the break's exact duration with competitive separation, creative de-duplication, and frequency caps.
Brand suitability
Advertisers and your sales team set suitability rules per category. Breaks next to sensitive content are handled the way you decide.
Floors and yield
Floor prices by channel, daypart, and context. Yield reports show fill rate, eCPM, and pod completion side by side.
Supply-chain transparency
Supports ads.txt and app-ads.txt, sellers.json, and the OpenRTB SupplyChain object so buyers can verify the inventory path.

How it works

Read the moment
Context models tag the scene leading into the break.
Gather demand
Direct, programmatic, and ad server demand bid for the slots.
Build the pod
The pod is assembled to the exact duration within your rules.
Explain it
Each decision is logged with the rule and the winning source.

Technical specifications

Formats, protocols, and deployment targets. Exact versions and partner-specific profiles are confirmed during scoping.

Moment Exchange technical specifications
Programmatic	OpenRTB 2.6 with ad pod fields for CTV
Ad server	VAST 4.x and VMAP; Google Ad Manager and other VAST-compliant servers
Context	IAB Tech Lab Content Taxonomy; visual, audio, and transcript signals
Pod rules	Duration fill, competitive separation, frequency capping, creative de-duplication
Transparency	ads.txt, app-ads.txt, sellers.json, SupplyChain object (schain)
Reporting	Requests, fill rate, impressions, eCPM, pod completion; exportable logs
Audit	Every decision records the rule and the demand source that won

All standards and versions

Sell the moment on screen, not a generic ad pod

What it does

Scene-level context

Unified demand

Pod construction

Brand suitability

Floors and yield

Supply-chain transparency

How it works

Read the moment

Gather demand

Build the pod

Explain it

Technical specifications

Where Moment Exchange is used

Moment Exchange questions